I had the opportunity to contribute to the creation of the LEGO Elves theme, a fantasy universe designed to inspire children to embark on adventures: riding dragons, building strong connections, and imagining a better world.
My main focus was to develop the group of characters, as well as creating the icons, logos, and graphic elements that bring this immersive world to life.
I worked closely with element designers to create the creatures of this elven universe, as well as with model designers to shape a unique and cohesive elven aesthetic. This involved developing a complete visual language: elven motifs, symbols of the four elements, and distinct graphic systems for each, influencing the design of characters, creatures, and environments.
What you can see here is just a selection of the outcome of many months of explorations and passionate discussions among the team.
