I had the unique chance to be part of the creation of LEGO Elves, the fantasy theme targetting girls who are willing to go on adventure with dragons, friends, and wants to make their world a better place.
My area of responsibility was about character design, story telling, graphical details, logos and icons.
I partnered up with the element designers to create unique and super cute animals to populate this universe, and with the model designers to bring richness to the models with story starters, elvish patterns, icons of the 4 elements etc… everything was to be created : from food items to dragon details.
What you can see here is just a selection of the outcome of many months of explorations and passionate discussions among the team.
