The development of LEGO DUPLO 2020 products was a big step for DUPLO towards inclusivity and diversity. One of my tasks was not only to develop great graphics, but take a helicopter perspective and map the entire portfolio, expand the skin tones proposal, aligning with minifigure and minidoll themes, make sure girls and boys figures were equally represented etc...
I managed to finalize 1HY launch incl. Farm theme and Build animals, but I also worked on concepts graphics for the dinosaurs and great vehicules. One of my great colleagues finalized those ones, so you will not see them here.
My second focus was about collaboration with the design team and creative lead, but you can read more about that part in the following section: Design management.
